The New Primal is a pioneer of clean-ingredient meat snacks, seasonings, dressings and condiments. Since its origins in grass-fed, pasture-raised jerky snacks, the company has grown with intention, demonstrating a knack for product innovation and expansion, while remaining dedicated to innovative, clean ingredients.
While The New Primal’s insanely good jerky has been around since 2012, the company has grown its product base from three to 33 over the last three years, even adding 12 of those products during a global pandemic. Catapulting into a bona fide platform brand, The New Primal now boasts top-sellers across various categories and channels.
“You are what you eat, choose wisely®.”
We strive to create irresistible healthy flavors to get more hands in the kitchen & more hearts around the table. Pioneers of clean-ingredient meat snacks, seasonings, dressings, and condiments.