Manna Tree has released our 2026 Annual Wellness Report, documenting how health and wellness has evolved from a niche subsegment into a structural shift in how consumers evaluate everyday products.
In our latest white paper, we explore how Millennials and Gen Z—who comprise 47% of the global population and drive nearly 40% of global spending—are reshaping the $6.3 trillion health and wellness market.
The pursuit of a longer, healthier life—often referred to as healthspan—is shaping the future of wellness. As we look beyond mere lifespan, healthspan emphasizes the…
