Manna Tree has launched our second white paper of 2025, Built to Last: Why Health & Wellness Will Define the Next Era of Consumer Investing. The consumer health and wellness sector is showing sustained growth potential despite a world of macro volatility—tariffs, inflation, and a constantly shifting regulatory environment.
A key reason? Wellness is not a trend. It’s reflective of an enduring cultural shift that spans generations and proves to be a top priority for consumers no matter the economy.
At Manna Tree, we carefully evaluate opportunities in the space, identifying current and future market leaders that may have strong business fundamentals, high velocities and growth trajectories that could catapult them beyond niche natural channels and into mainstream retail. We believe this signals strong momentum for investors backing the future of consumer health and wellness.
In this white paper we will cover:
- The Rise of the Health-Conscious Consumer
- Data Driven Decisions: Why Consumers Prioritize Health
- The Areas We See Opportunity In
- Why Consumer Packaged Goods Remain a Durable Investment Class
- What Investors Need to Know Now
- Our Framework Brands Built to Last
- Download the white paper below.