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Nomit Shah

Operating Partner, Plant People
Nomit Shah

About

Nomit Shah is a health and wellness operator, entrepreneur, and investor with deep experience in supplements, fitness, and active lifestyle. He currently serves as an Independent Board Director on Manna Tree Partners portfolio company Plant People. 

Nomit is currently the Chief Financial Officer of Pet Honesty, a high growth pet health and wellness platform. He is also an active advisor and investor in brands in the broader health and wellness space such as Promix, Beam, SuperTeeth, Neutonic, Kreatures of Habit, Everyday Dose, and Ladder. 

Prior to Pet Honesty, Nomit was the Chief Financial Officer of Onnit Labs, Inc., a health and wellness lifestyle brand. Nomit was responsible for helping professionalize and scale the business from a niche cult brand into an omnichannel power brand. He led the sale of Onnit to Unilever in 2021. 

Earlier in his career, Nomit held various leadership positions in consumer and sports media businesses such as Topgolf, Glory Kickboxing, Bellator MMA, and Neiman Marcus. 

Nomit holds a BA in Finance from Michigan State University and began his career in public accounting at KPMG. He resides in Dallas, TX with his wife, Neepa, and their two children. 

Nomit Shah

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